ExCo2 Logo

Executive Coaching
The Power of Two

"In many ways, he has redefined what can be accomplished with extraordinary sectorial leadership."

The Honourable Chuck Strahl,
Former Canadian Minister


"Avrim Lazar is a dynamic leader whose progressive ideas and pragmatic approach helped transform one of Canada's most important industries."

Bruce Anderson,
Strategist & Political Commentator


"His galvanizing leadership and conveying power inspire and develop creative models that build a better and more just global commons, legacy and future."

United Nations Associate,
2011 Gala for Avrim Lazar

Avrim Lazar - Recognition

Recognition for my recent work:

Corporate Knights 2012 Gala Dinner in my honour:
Award of Distinction for “ his courage, vision and relentless bridge-building to make Canada a global leader in sustainable forestry.”
Read the article »

United Nations Association 2011 Gala Dinner in my honour:
“Mr. Lazar exemplifies sterling leadership in the environment and in forestry, both in Canada and at the United Nations. He has consistently showcased how divergent interests and entrenched viewpoints not only each have value, but how that, through dynamic and inclusive discussion and building a sense of shared responsibility and opportunity, through unity of goal and trust, they can often be bridged. By building mutual understanding and respect, his galvanizing leadership and convening power continues to inspire and develop creative models of agreement and participation that build a better and more just global commons, legacy and future.”

Bruce Anderson, Eminent Canadian Public Relations Strategist and Political Commentator:
"Avrim Lazar is a dynamic leader whose progressive ideas and pragmatic approach to problem solving have helped transform one of Canada's most important industries and resulted in new business practices for the 21st century. His passion for the environment coupled with his clear-eyed drive to produce enhanced economic performance and continually challenge the status quo define his leadership."

The Honorable Chuck Strahl, Former Canadian Minister of Indian and Northern Affairs and Minister of Transportation:
"Avrim Lazar set out to accomplish the impossible, which was to find common purpose, direction and messaging in an industry under siege on every front. He not only met and exceeded the high expectations he set for himself and his Association, but in many ways he has redefined what can be accomplished with extraordinary sectorial leadership. But be careful if you try to follow his example- it requires iron resolve and a passion-filled vision,both of which Avrim carries with him in all he does.”

Elizabeth May, Leader of the Green Party of Canada:
“When I think about the chasms Avrim Lazar has spanned, it would easier to imagine them as a work of fiction. Try to imagine the head of Canada's forest industry lobby appearing before a Commons committee and endorsing every single one of the recommendations of the environmental groups' climate network to meet Kyoto. And then being able to say theindustry had met its own Kyoto target -- times seven. Or imagine the head of Canada's forest industry lobby receiving a standing ovation as a keynote speaker at the Green Party convention. Both happened. I have seen Avrim Lazar open up a dialogue rooted in ethical principles of Torah and lead to the economic benefits of innovation. Avrim Lazar is not your average industry leader. In fact, he's not your average anything. What he is is a visionary, a thinker, and a doer. Let's figure out ways for his unique approach and message to reach more people.”